Green Parrot

About Green Parrot

Green Parrot is committed to revolutionising sustainability in the retail food sector. Our mission is to provide a globally recognisable and trusted sustainability logo that connects consumers and brand owners. We offer insightful aid and advice to producers and growers on farm protocol changes, furthering the monetisation of carbon credit projects and ensuring traceability throughout the supply chain. By integrating blockchain and AI technologies, we help consumers easily access sustainability information, promoting informed choices and supporting green initiatives.

Our Team

Our team comprises experienced professionals dedicated to driving sustainability and innovation. Leading the charge is our CEO and Founder, W Daniel Cox III, with over 30 years of experience as a data evangelist and serial entrepreneur. Our COO, Micheal Dennis Schmidt, brings extensive expertise in leading global solutions and services.

W Daniel Cox III

CEO & Founder

With over 30 years of experience, Dan is a seasoned CEO and authority in data and finance. He holds a Master’s degree and a Bachelor of Arts in Accounting and Finance, as well as the CMA, CFM, and CPA-inactive credentials. Dan is passionate about educating, inspiring, and empowering clients and stakeholders to leverage data as a strategic asset and a competitive advantage. His expertise spans data governance, compliance, analytics, planning, industry analysis, web3, and strategic programs.

Micheal Dennis Schmidt

COO

Micheal has vast experience in building and leading teams to design and deliver complex global next-generation solutions and services, including start-up SaaS and UCaaS. During law school, he began technical sourcing and contract negotiations for post-divestiture "start-up" CAP companies and CLECs, where he presented before the FCC on numerous occasions. Micheal has led the technology organisations of three SaaS companies to plans for "10x" growth and successful acquisitions by both PE and strategic investors.

Zoran Mustac

Chief Marketing Officer

With over 25 years of experience, Zoran is a customer advocate and expert in marketing automation technology, digital marketing, content marketing, product and corporate marketing, brand strategy and execution, as well as marketing operations and workflows.

Derek Holt

Chief Sales Officer

Derek specialises in pioneer staffing solutions and talent acquisition for the tech sector on a global scale. With a focus on ServiceNow, Derek and his team offer both contract and permanent staffing strategies tailored to the diverse needs of the ANZ and US markets. His approach embraces onshore and offshore models, ensuring a robust pipeline of top-tier talent for clients.

Our board of advisors includes six experienced professionals with diverse skill sets and industry backgrounds:

A financial and business mentor with extensive experience in ASX-listed tech companies.
An investment banking expert with over 30 years in building and executing global deals and acquisitions.
A foreign trade advisor with over 30 years of experience, specialising in international market expansion.
A business mentor and angel investor with 10 years of experience helping startups.

Together, our team and advisors are committed to leveraging data as a strategic asset and fostering a culture of sustainability. We are dedicated to driving innovation and making a positive impact on the environment.

Our Commitment to Sustainability

At Green Parrot, sustainability is at the core of our operations. We believe in providing transparent and accessible sustainability information to consumers, enabling them to make informed choices. Our platform allows brands to showcase their sustainability initiatives, helping to build trust and increase recognition for their efforts. We support carbon credit projects and offer advanced analytics and IoT integrations to monitor and improve sustainability practices across the supply chain. Our goal is to create a sustainable future where consumers and brands work together to reduce environmental impact.

Partnerships for Enhanced Sustainability

Green Parrot collaborates with a diverse range of partners to enhance our sustainability offerings. Our partnerships include leading technology providers like Microsoft and InterSystems, as well as research institutions such as Washington State University Tree Fruit Research. We work with industry organisations like the Northwest Horticultural Council and GS1 to ensure the highest standards of sustainability. Our partnerships extend to prime producers, distribution companies, and manufacturers, helping to track and improve the greenness of products from farm to consumer.